Nick Gordon is a senior digital media and music executive, creative strategist and community builder with over 20 years of diverse experience working at the intersection of media and technology, developing influential B2B and consumer brands and leading multimillion dollar, global companies through rapid growth and radical change. An innovation-focused operating executive, business advisor and communicator, Nick guides companies and clients through challenging marketplaces by using technology, optimally targeted products, and engaging user experiences to create inventive and scalable approaches to connecting with customers.
A lifelong drummer and photographer, Nick has focused his career on content creators, manufacturing companies and distributors, and successfully introduces rhythmic organizational workflow and cutting-edge products with his eye for detail and strong sense of design.
Most recently, Nick led the $21 million dollar percussion division of D’Addario, a 336-year-old, $180 million family-owned firm and the largest musical instruments accessories company in the world. He oversaw a 3-brand suite of consumer products including the 60-year-old brands Evans Drumheads and Promark Drumsticks, as well as PureSound Percussion accessories. Nick architected multiple short- and long-term product roadmaps and marketing strategies targeting global millennial consumers and grew market share by 3% in just 18 months in a flat market.
Prior to D’Addario, Nick was Vice President, Client Services at The Orchard, the $250 million market leader in the music distribution industry. He joined the company in the early stages of a critical turnaround as its 35th employee and over his 8-year tenure, served on the executive management team that grew the firm from $5 million in revenue into an integral B2B platform that now distributes over 25% of the world’s music. Nick served as general manager of multiple business units and served as a key operator during the acquisitions of TVT Records, IRIS Distribution, and their sector-defining, $65 million merger with IODA and Sony Music, which created the single largest music distributor in history. He also guided record label clients through seismic marketplace changes and helmed the build and launch of The Orchard Workstation, a first-of-its-kind digital asset distribution platform now ubiquitous in the music and film world.
Earlier in his career, Nick spent five years as Distributed Labels Manager at EMI-owned Caroline Distribution, working with labels including Astralwerks, Blue Note, Warp, Def Jux, Arts & Crafts, Stones Throw and Ultra. He was also the founder of early direct-to-fan commerce engine Artist Workshop, ultimately sold to private investors, and served as Vice President, Label Relations at V&R Distribution.
Nick received a Bachelor of Science degree in organizational communication from the University of Kansas. He lives in Brooklyn, NY.